Smiths News Helps the Race of Life

Cancer Research UK Race for Life Image

Image courtesy of Cancer Research UK

The Race for Life has proved a popular Community Link-Up event with many of you over the years. Today, we have a different story to bring you for the start of 2015’s season…

The Monday after the London Marathon is a traditionally a popular day for signing up to Race for Life. London is the most valuable region for fundraising so Cancer Research had a story in the Metro that day to encourage ladies to walk or jog to work by getting off the tube a few stops early to start their training.

In addition they wanted to hand out branded bottles of water at key tube/train stations to engage with people in central London and encourage them to enter the events.

This is where Smiths News came in. A former colleague of Smiths News, Emily Clayton – who now works for Cancer research – contacted Chris Atherton to see if we and our London vans could help. They needed vans to drop off a manageable amount of water at each station, and keep it topped up as it was handed out.

So, it was agreed – 10,000 bottles of water were delivered to our Hornsey warehouse.

Cancer Research had 3 promotional staff located at each of the stations (Clapham Junction, Bank/Monument, Kings Cross/St Pancras, Victoria, Paddington, Waterloo, Liverpool St.) to hand out the water with accompanying flyers during the rush hour.

Dedicated vans were organised to deliver the water and they were grouped into circuits for a driver to replenish the locations where needed. All water bottles were handed out on the day.

Race for Life Tweet

Naomi Gallimore, Marketing Executive, Cancer Research said:

“Smiths News did an absolutely fantastic job of distributing 10,000 water bottles and flyers across busy London stations. The activity was supporting Cancer Research UK’s women-only Race for Life events. We’re hopeful that this activity will see a huge up-lift in sign-ups across London.  We couldn’t have done this without the fantastic support of Smiths News, so thank you so much!”

Chris Atherton, Channel Manager, Smiths News said:

“This struck me as an obvious opportunity to use our skills and support a fantastic charity in their tireless work to beat cancer. I was delighted to get immediate support around the business and knew that the execution from the Operations team would be first class. A great demonstration of our Trusted Service and Partnership values!”

So how did the sign-ups go on the day?

News hot off the press from Emily Clayton…

“In London, we were up 33%, with 4,500 women signing up. This additional increase equates to approximately £16,000 of income for Cancer Research UK (entry fee plus average sponsorship per head in London). The water giveaway contributed to this increase in entries.

Overall we were 28% up which is great news, with over 38,000 women signing up last week.”

This is a fantastic start to our Race for Life coverage this year. Looking forward to hearing how you all get on at your various events!

This entry was posted in Charity Fundraising, Colleague Involvement, Community Volunteering, Race for Life, Running, Sport. Bookmark the permalink.

One Response to Smiths News Helps the Race of Life

  1. Mark Cashmore, Chief Executive says:

    A fantastic example of how a donation in kind really helps to make a difference, well done.

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