The Race for Life has proved a popular Community Link-Up event with many of you over the years. Today, we have a different story to bring you for the start of 2015’s season…
The Monday after the London Marathon is a traditionally a popular day for signing up to Race for Life. London is the most valuable region for fundraising so Cancer Research had a story in the Metro that day to encourage ladies to walk or jog to work by getting off the tube a few stops early to start their training.
In addition they wanted to hand out branded bottles of water at key tube/train stations to engage with people in central London and encourage them to enter the events.
This is where Smiths News came in. A former colleague of Smiths News, Emily Clayton – who now works for Cancer research – contacted Chris Atherton to see if we and our London vans could help. They needed vans to drop off a manageable amount of water at each station, and keep it topped up as it was handed out.
So, it was agreed – 10,000 bottles of water were delivered to our Hornsey warehouse.
Cancer Research had 3 promotional staff located at each of the stations (Clapham Junction, Bank/Monument, Kings Cross/St Pancras, Victoria, Paddington, Waterloo, Liverpool St.) to hand out the water with accompanying flyers during the rush hour.
Dedicated vans were organised to deliver the water and they were grouped into circuits for a driver to replenish the locations where needed. All water bottles were handed out on the day.
Naomi Gallimore, Marketing Executive, Cancer Research said:
“Smiths News did an absolutely fantastic job of distributing 10,000 water bottles and flyers across busy London stations. The activity was supporting Cancer Research UK’s women-only Race for Life events. We’re hopeful that this activity will see a huge up-lift in sign-ups across London. We couldn’t have done this without the fantastic support of Smiths News, so thank you so much!”
Chris Atherton, Channel Manager, Smiths News said:
“This struck me as an obvious opportunity to use our skills and support a fantastic charity in their tireless work to beat cancer. I was delighted to get immediate support around the business and knew that the execution from the Operations team would be first class. A great demonstration of our Trusted Service and Partnership values!”
So how did the sign-ups go on the day?
News hot off the press from Emily Clayton…
“In London, we were up 33%, with 4,500 women signing up. This additional increase equates to approximately £16,000 of income for Cancer Research UK (entry fee plus average sponsorship per head in London). The water giveaway contributed to this increase in entries.
Overall we were 28% up which is great news, with over 38,000 women signing up last week.”
This is a fantastic start to our Race for Life coverage this year. Looking forward to hearing how you all get on at your various events!