Event Focus: Read for RNIB Day

Read for RNIB Day on London Underground

A ‘Read for RNIB Day’ publicity poster (left) showing the effect of diabetic retinopathy on looking at printed media – seen recently on London’s Underground

In our latest look at national fundraising initiatives, the ‘Read for RNIB Day‘ on Friday 11th October will probably strike a chord with many Smiths News employees.

Now in its third year, the aim of this initiative is to raise money for and awareness of RNIB’s work, particularly its Talking Books service.

There are around two million people in the UK with sight problems and RNIB (Royal National Institute of Blind People) is the leading charity offering practical support and information to anyone with a sight problem.

Currently blind and partially sighted readers face a dramatically limited choice of book titles.

Only seven per cent of books are available in large print, unabridged audio and braille, including titles available in these formats as eBooks (RNIB 2011).

Further research undertaken by them 2012 shows the rise of eBooks is dramatically increasing the accessibility of many popular books to visually impaired people, but it isn’t a solution which suits everyone.

Around 34,000 people are currently accessing the Talking Books service, so there is still much work to be done. Each Talking Book costs around £2,500 to produce.

You can find out more or register for a fundraising pack on the RNIB’s website.

About smithsnews

Communications Executive
This entry was posted in Charity Focus, Charity Fundraising, Event Focus. Bookmark the permalink.